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Creative Strategy

  1. Module 1: What Is Creative Strategy?

    5 lessons
    1. Welcome to Creative Strategy
    2. What is creative strategy?
    3. The difference between tactics and strategy
    4. Setting objectives that actually drive creative
    5. Live Q&A - Week 1

  2. Module 2: We Are All Creative

    5 lessons
    1. The creativity myth
    2. How creativity actually works
    3. Finding your creative voice
    4. Unlocking creative thinking in your team
    5. Live Q&A - Week 2

  3. Module 3: Concept to Execution - How to Make Things

    5 lessons
    1. From idea to brief
    2. The production process - making things that get finished
    3. Copywriting for content that converts
    4. Visual content - making things that stop the scroll
    5. Live Q&A - Week 3

  4. Module 4: Channels, Channel Strategy and Content Fit

    6 lessons
    1. Understanding your channels
    2. Building your channel strategy
    3. Content fit - making content that belongs on each platform
    4. Measuring what matters
    5. Live Q&A - Week 4
    6. User research for the disability sector

  5. Module 5: Spoke and Wheel Marketing Model

    5 lessons
    1. The spoke and wheel model - what it is and why it works
    2. Choosing your hub content
    3. Building your content repurposing system
    4. Campaigns - when and how to run them
    5. Live Q&A - Week 5

  6. Module 6: Inclusion and Accessibility

    6 lessons
    1. Why inclusion and accessibility in creative work matters
    2. Accessible content design
    3. Inclusive representation in visual content
    4. Language that respects
    5. Building an inclusive creative practice for the long term
    6. Live Q&A - Week 6 + Course Wrap

Your organisation has a story worth telling. Here's how to tell it.

Creative StrategyΒ is a 6-week online course for disability sector organisations who are creating content and getting nowhere - and want to replace guesswork with a system that actually works.

What you get

  • 6 modules covering creative strategy fundamentals, unlocking creativity, production and execution, channel strategy, the spoke and wheel marketing model, and inclusion and accessibility

  • 31 lessons with practical exercises that build your content system as you go

  • Weekly module drops - implement each module before the next one arrives

  • Weekly live Q&A with Tommy Trout - bring your content, your campaigns, your questions

  • Lifetime access to all content and recordings

  • Access opens 1 July 2026

What you'll have by the end

  • A creative strategy framework tied to real business objectives

  • A production process that actually gets content finished

  • A channel strategy built on where your audience actually is

  • A spoke and wheel content model that compounds over time

  • A 4-week campaign structure ready to run

  • An inclusive creative practice commitment - because in this sector, that's not optional

Why pre-sale?

This $250 pre-sale price saves you $49 off the full launch price of $299. Lock it in now before we open to the wider market.

Who this is for

NDIS providers, disability sector organisations and sector leaders who are posting into the void and want to replace reactive content with a real strategy.

No marketing degree. No agency. Just a system that works.

Price includes GST. 14-day refund policy from date of purchase.